5 Best Product Demo Tools in 2026

I tested five product demo tools: Lumora, Supademo, Arcade, Walnut, and Navattic.

For most of them, I used their free plans, trials, built demos in each, and checked verified feedback on G2/Capterra for the features I couldn't access on lower tiers.

In this guide, I'll break down setup speed, editing, personalization, analytics, and where each tool fits (marketing, sales, or onboarding). So you can choose faster and avoid the wrong platform.

TL;DR: 5 Best Product Demo Tools

• Lumora: best for fast, self-serve demos you can ship in minutes; starts at $29/month. (Cheapest on the list) Try for free!
• Supademo: best for step-by-step walkthroughs for onboarding and docs; starts at $50/month.
• Arcade: best for lightweight, story-driven demos on marketing pages; starts at $38/month.
• Walnut: best for sales-led teams needing highly controlled demos; starts at $750/month.
• Navattic: best for consistent, branded demos across marketing, sales, and product; starts at $50/month.

How I Tested These Product Demo Tools

To keep this comparison practical, I tested these tools the same way most SaaS teams actually would. I didn't just read feature lists but I used most of the products.

For each tool, I signed up for the free plan or trial and built real demos myself.

I paid attention to how fast I could get something useful live, how easy the editor felt, and how simple it was to update demos later.

I also went beyond my own testing. For features that required higher pricing tiers, I reviewed verified feedback on G2 and Capterra, and watched official demo videos on each company's website.

This helped me understand how the tools perform at scale and what real teams like (or struggle with) over time.

Here's what I focused on overall:

• Setup speed – how quickly you can create a usable demo
• Ease of editing – how painful (or painless) updates are
• Personalization – how well demos can be tailored for different buyers
• Analytics – what you can actually learn from viewer behavior
• Best fit – whether the tool works better for marketing, sales, or onboarding

5 Best Product Demo Tools in 2026

1. Lumora

Lumora is a new product demo tool designed to turn your real product into a self-running, interactive demo.

Instead of asking prospects to book a call just to see your product, Lumora lets them explore key workflows on their own, directly in a demo that looks and feels like your interface.

Since Lumora is still early, I tested it mainly to understand how fast it is to set up, how flexible the demos feel, and whether it actually helps explain a product clearly.

Features

• Fast demo recording (5 minutes): You install a Chrome extension and click through your product once. Lumora captures the flow automatically, without needing developers or designers.
• Guided animated hotspots: You can add animated pointers that guide users step by step. These act like prompts, showing exactly where to click and what to notice without overwhelming the viewer.

• Automatic zoom & focus: Lumora automatically zooms into important UI elements, keeping attention on what matters instead of the full screen. This makes complex interfaces easier to follow.
• AI voiceover (on Growth plan): You can add AI narration to explain context in hotspots, useful when viewers prefer listening instead of reading.
• Edit text without re-recording: You can click directly inside the demo to update text, labels, or copy. This is helpful when your UI changes or pricing updates, so you don't have to redo the demo from scratch.

• Embed anywhere: Demos can be embedded on landing pages, inside emails, Notion docs, help centers, or shared as a direct link.

• Built-in analytics: You can track views, completion rates, drop-offs, time spent, and CTA clicks, so you know which features actually keep attention.

• Calendar booking inside the demo: On the Growth plan, you can add your calendar link directly inside the demo so warm leads can book a call without leaving the experience.

Cons

• Not enterprise-heavy yet: As a very new product, teams looking for deep enterprise controls or complex account-based personalization may find it lighter than some older platforms.

Pricing

• Free plan available
• Starter Plan: $29/month
• Growth Plan: $79/month

Reviews

Lumora is still new, so there's limited public review data at this stage.

My experience

When I tested Lumora, the biggest standout was speed. I was able to go from "nothing" to a usable demo in a single short session, exactly as their site promises.

The demos felt natural, easy to follow, and genuinely helpful for someone trying to understand a product without booking a call.

Lumora works best as a self-serve demo for marketing pages, early-funnel education, and pre-call sales enablement, especially if you want something fast and visual rather than a heavy enterprise setup.

Try Lumora for free!

2. Supademo

Supademo is a well-established product demo tool designed to turn product flows into step-by-step interactive walkthroughs.

It's commonly used for onboarding, documentation, internal enablement, and lightweight marketing demos.

When I tested Supademo, the main thing I focused on was speed and clarity: how fast you can go from recording to something shareable, and how easy it is for someone else to follow the demo without extra explanation.

Features

• Fast screen recording for products: Supademo lets you record product flows without writing scripts or stitching together screenshots. You click through the product once, and it automatically turns the flow into a structured, interactive demo.
• Simple, intuitive editor: Editing is straightforward. You can add, remove, or reorder steps, update hotspot text, and replace screens without starting over.
• Hotspots and annotations: Supademo focuses heavily on clear visual guidance. You can add multiple hotspots, customize text, and highlight specific UI elements so users always know where to look.
• Blur, crop, and redact sensitive data: Sensitive information can be removed directly inside the editor, which is helpful for internal demos or customer-facing documentation.
• Branding and customization: You can add your logo, brand colors, and custom domain so demos feel consistent with the rest of your product experience.
• AI-assisted voice and text: Supademo includes AI voiceover and AI-written hotspot text. This helps speed things up, especially for large libraries of demos, though the output often needs light editing.
• Interactive navigation and branching: Viewers can follow conditional paths, jump between chapters, or explore grouped demos inside a single showcase link.
• Gated demos and CTAs: You can require an email, add CTAs, or limit access with passwords, useful for onboarding flows or lead capture.

Cons

• AI text can feel repetitive: Based on user feedback and my own testing, AI-generated copy often uses repetitive phrasing (e.g. "Firstly", "Next", "Afterwards"), which usually needs manual cleanup to sound more natural.
• Limited visual control: While editing is easy, teams with strict brand guidelines may want more granular control over UI elements and styling.
• Occasional recording issues on complex pages: Users report that long or scroll-heavy pages sometimes require re-recording, especially when interactions are complex.

Pricing

• Free plan available
• Scale plan: $50/month
• Growth plan: $450/month

Reviews

G2 rating: 4.7/5: Based on 483 reviews, with users consistently highlighting speed, ease of use, and time savings.

My experience with Supademo

Supademo feels very polished and reliable. It's especially strong for clear, repeatable explanations. For example, things like onboarding guides, internal documentation, or short walkthroughs that replace long Loom videos.

The biggest value is time saved. You can create something useful in minutes, and viewers usually understand the flow without extra context. That said, it works best when you want structured guidance, rather than highly exploratory or deeply customized demo experiences.

3. Arcade

Arcade is another demo tool that focuses on turning product demos into interactive experiences that feel closer to using a real product than watching a video.

It's commonly used by marketing, sales, and onboarding teams that want something more engaging than screenshots, but simpler than live demos.

When I tested Arcade, I paid attention to how interactive the demos feel, how fast they load, and how well they explain complex products without overwhelming users.

Features

• Interactive demos (not just videos): Arcade lets you capture product flows and turn them into clickable demos. Instead of passively watching, users move through the experience themselves, which helps with understanding and retention.
• Creator Studio for visual polish: Demos are designed to look clean and modern out of the box. You can edit visuals, trim steps, and refine the flow without needing design tools or engineering help.
• Branching and chapters: You can organize demos into chapters or paths, which works well for products with multiple features or use cases. This allows viewers to explore what's relevant to them instead of following a single rigid flow.
• Personalization features: Arcade supports personalized storytelling at scale, making it easier to reuse demos across campaigns, onboarding flows, or sales conversations.
• Fast, lightweight performance: One thing that stood out during testing is how quickly demos load. They feel responsive and don't have the "heavy video" feeling that long recordings often do.
• Sharing and embedding: Demos can be embedded on websites, shared with prospects, or used internally for onboarding and enablement.

Cons

• Limited deep customization: Advanced design and branding controls are limited. Teams with strict visual guidelines may want more granular control.
• Demos can feel linear: For products with many possible paths, demos may still feel a bit linear unless carefully structured with chapters and branching.
• Keeping demos updated takes effort: If your product UI changes frequently, updating multiple demos can take time. Version control could be stronger for fast-moving products.
• Pricing can add up for small teams: For teams that only need a few demos, per-user pricing may feel high compared to lighter-weight tools.

Pricing

• Free plan: Includes up to 3 shared demos and basic features.
• Pro: $38/month
• Growth: $50/month per user
• Enterprise: Custom pricing.

Reviews

G2 rating: 4.7 / 5: Based on 100+ reviews, with users highlighting ease of use, interactivity, and how quickly demos can be created and shared.

My experience with Arcade

Arcade is very approachable. It's easy to jump in and start building demos without much setup, and the interactive nature makes learning feel more natural than watching long videos or reading docs.

It works especially well for marketing pages, onboarding flows, and sales follow-ups, where prospects want to explore the product without booking a call. The tradeoff is that it's better for guided storytelling than highly customized or deeply analytical demo experiences.

4. Walnut

Walnut is an enterprise-focused interactive demo platform built mainly for sales and pre-sales teams.

Instead of quick walkthroughs or easy product tours, Walnut is designed to help teams create highly controlled, personalized demo experiences that can replace or complement live sales demos.

When I tested Walnut, I focused on how much control it gives over demos, how well it supports sales workflows, and how realistic the demo environments feel for prospects.

Features

• Unlimited interactive demos: Walnut allows teams to create as many demos as needed, which is suitable for organizations with multiple products, personas, or use cases.
• No-code demo editor: Demos are created without engineering support. Sales and marketing teams can build, customize, and update demos on their own.
• AI-powered demo creation: AI helps speed up demo creation and structuring, especially when building multiple variations for different audiences.
• Personalized demo journeys: One of Walnut's strengths is personalization. Demos can be tailored to a prospect's industry, role, or use case so each session feels more relevant.
• Sandbox-style demo environments: Walnut uses simulated demo environments rather than live products. This gives teams more control over what prospects see, without worrying about breaking real data.
• Advanced analytics: Analytics help teams understand which parts of the demo resonate most, what prospects interact with, and where interest drops off.
• Sales and customer hub playlists: Demos can be organized into playlists for sales, onboarding, or customer education, making it easier to reuse and standardize messaging.

Cons

• Higher learning curve: Multiple users mention that Walnut takes time to fully understand. Advanced features are powerful, but not always intuitive at first.
• Simulated, not live environments: Because demos aren't connected to a live product, deeply complex or highly dynamic workflows can be harder to replicate perfectly.
• Ongoing maintenance for fast-changing products: When product UIs change frequently, demos may need to be recaptured or updated, which can become time-consuming.
• Pricing is enterprise-oriented: Walnut is not built for small teams or early-stage startups. Costs can be high if you don't need advanced sales-focused features.

Pricing

• Ignite: $750/month (billed annually)
• Accelerate: $1,550/month
• Scale: Custom pricing

Reviews

G2 rating: 4.5 / 5: Based on 140+ reviews, with users frequently highlighting control, personalization, and value for sales teams.

My experience with Walnut

Walnut feels purpose-built for sales-led organizations. It's useful when you don't offer a free trial and need a way for prospects to explore the product without committing to a live call.

The biggest advantage is control: teams can carefully shape the story, personalize demos for different buyers, and track what resonates.

Walnut works best when you have the time, budget, and team structure to fully take advantage of its capabilities.

5. Navattic

Navattic is another tool I included in the list. It is known as an interactive demo platform used mostly by marketing, sales, and product teams to explain product value without relying on live demos or engineering-built prototypes.

It sits somewhere between lightweight walkthrough tools and heavy enterprise demo environments.

When I tested Navattic, I focused on how easy it is to build guided flows, how flexible the branding feels, and how well it supports lead generation and sales follow-ups.

Features

• Guided interactive demos: Navattic lets you turn complex product workflows into clean, step-by-step interactive demos. These feel more structured than videos and more flexible than static screenshots.
• No-code flow builder: Product, design, and marketing teams can create and update demos without engineering support. This makes it practical for teams that update flows quarterly or run multiple campaigns.
• Branding and customization: The UI is simple, with enough branding options to match most company styles. Logos, colors, and layouts can be adjusted without much friction.
• Analytics and engagement tracking: Navattic shows where users engage, where they drop off, and which demos are being shared. This helps teams understand what performs best before prospects talk to sales.
• Lead capture and gating: Demos can be gated to capture emails, making Navattic useful earlier in the funnel. That said, some users mention that gating can be easy to bypass.
• Sales-friendly sharing: Demos work well in follow-up emails and can be shared internally by prospects. Some users also like exporting demos as images or GIF-style assets for outreach.
• Team workflows and integrations: Higher tiers support multiple seats, integrations, and launchpad-style demo organization for go-to-market teams.

Cons

• Advanced customization can feel constrained: Once you go beyond standard demo flows, certain design or interaction changes require workarounds. Highly branded or unconventional experiences may feel limited.
• Cloning demos could be easier: Sending multiple demos to the same customer can require re-entering setup details instead of cloning configurations.
• Creative flexibility has limits: While reliable, Navattic prioritizes consistency over experimentation. This can occasionally limit more ambitious demo concepts.

Pricing

• Free Plan
• Starter Plus: $50/month
• Base: $600/month
• Growth: $1,200/month

Reviews

G2 rating: 4.7/5: Based on 690+ reviews, with strong feedback around ease of use, reliability, and sales enablement.

My experience with Navattic

Navattic feels like a dependable, middle-ground solution. It's easy to use, quick to update, and works well for teams that need consistent demos across marketing, sales, and product.

It's especially useful when you want prospects to understand product value before a call, or when live demos aren't scalable. The main tradeoff is flexibility as Navattic prioritizes structured, repeatable experiences over deep customization.

Start Creating Product Demos with Lumora

Lumora is a practical place to start if you want to let prospects explore your product before booking a call.

It has a free plan that lets you publish one interactive demo, use basic guided hotspots, embed it anywhere, and see basic analytics (views) so you can quickly judge whether interactive demos work for you.

You can get your first demo live in about 5 minutes. Start for free!